At Granite Companies, one of the fundamental aspects of our company is partnering with other businesses, both large and small. We know that, in many ways, small businesses are the backbone of the American economy. They embody what we value, qualities like perseverance, entrepreneurship, risk-taking, and plain old hard work.

A lot of the success gained by a small business is due to its internal workings. Keep reading for 4 ways to crank up your small business.

  1. We hate to be absolutist, but if your business doesn’t have a presence online and on social media, it will fail. These days, over 80% of adults use the internet, and those numbers are just going to grow. You want a website that efficiently and effectively gets across what you do and how you do it. You also want to be active on social media in order to answer questions and provide information to potential customers.
  2. Believe it or not, but a large percentage of our purchasing decisions are based on an emotional response. Smart business owners know that it’s more important to create a positive relationship than a sale. Find out what your customers like and care about. If you know them, you can effectively attract them.
  3. In today’s world, it can be difficult to listen instead of just waiting to talk. But companies that either ignore customer complaints or provide inflexible customer service do so at their peril. The trick is to solve problems effectively, make sure they don’t happen again, and listen to the positive and negative feedback your clients give you.
  4. No man is an island, and that’s particularly true in the world of small business. If your company is in a rut, or you’re not sure how to capitalize on an opportunity, be smart and ask for help. Consulting a business advisor is a good move, since they can check out the status of your company and provide suggestions on moving things forwards.